Better leads.
Higher conversion.
Built to run without you.
We improve lead quality and conversion rate through automated lead generation and sales operations — the engine that sits between your sales and marketing.
Marketing is what the world sees.
Sales is what happens internally.
The real money is made in the middle.
That middle is the gap between a lead arriving and a conversation happening, and it is where most of your revenue leaks. We own it: routing, follow-up, qualification, reporting — automated where it should be, human where it matters.
You do not have a lead problem.
You have a follow-up problem.
Across 2,241 companies audited by Harvard Business Review.
Buyers pick whoever answers first. It is rarely you.
Illustrative, in pounds. Your number comes from your own audit.
Response-time figures: Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads”, Harvard Business Review, 2011.
Audit, build, run.
Ninety days, start to finish.
Audit
Two weeks inside your numbers. Where leads come from, what they cost, where they stall, which systems are quietly losing money.
Build
We build the engine: routing, sequences, qualification, CRM hygiene and reporting. Automated where it should be, human where it matters.
Run
We operate it, report on it monthly, and hand you a documented system you could run without us.
Four numbers. Every month.
You see exactly what the engine did, what it cost, and who owes whom a reply.
Illustrative dashboard. Company names and figures are examples, not client data.
One place to see every conversation, and who owes whom a reply.
Every engine we build reports the same four numbers, monthly, in plain English. No dashboards nobody opens.
- Every conversation, and who owes whom a reply
- What came in, what got worked, what closed
- One monthly page, in plain English
One engine. Built, run and reported on.
- Pipeline audit
- Two weeks inside your numbers, then a written plan you own whether or not you continue.
- Lead generation
- Targeting, list build, verification and sequences — built on your offer, not a template.
- Sales operations
- Routing, follow-up, qualification and CRM hygiene, automated where it should be.
- Reporting
- Four numbers, monthly, in plain English. Plus a documented system you could run without us.
If we miss it, we keep working at no cost until you get there. Written into the agreement.
What we would fix first, at full length.
Four posts so far, all of them on the site in full. Nothing gated, nothing to download, no email asked for before you can read them.
- 31 / 08 / 26 Why your leads aren’t converting, and why more ads won’t fix it Five things break conversion before the ad account does. The order to repair them in, why traffic multiplies nothing, and what a lead really costs you at a 40-hour reply time.
- 31 / 08 / 26 Cost per lead is the wrong metric. Here are three better ones. You can halve your cost per lead by Friday without earning a penny more. The three numbers that replace it, how to pull them from your CRM, and what they tell you.
- 31 / 08 / 26 Should AI talk to your inbound leads? Are AI SDRs worth it? Yes for cold lists and dormant databases, no for the enquiry that just came in. Where the line sits, what the response-time research really says, and how to test yours.
- 31 / 08 / 26 Does the EU AI Act apply to your UK business? Article 2 reaches UK companies with no EU entity at all. Deployer vs provider, what Article 50 actually requires, and what the July 2026 Digital Omnibus changed.
One letter a week, and one thing to do before Friday.
Ryan and Ali write it on a Thursday. Each issue takes one thing that is quietly costing you money, says what we would do about it, and finishes with a job small enough to finish that week: re-sort your fix list, pull 90 days out of the CRM, fill in your own enquiry form from your phone at 8pm and time how long a human takes to answer.
It is not a round-up and there is no news in it. The four issues so far argue that the order you repair a business in is worth more than any single item on the list; that the EU AI Act reaches a UK company with no EU entity at all; that cost per lead can be halved by Friday without you banking a penny more, so it should never be the number your supplier is judged on; and that an AI agent belongs on your dormant database, not in front of the person who just filled in your form.
The four issues so far, in full, free to read
- 20 / 08 / 26 Never let a lead speak to your AI The fastest way to kill conversions in 2026
- 13 / 08 / 26 The wrong metric most agencies obsess over The only 3 KPIs you need to scale
- 06 / 08 / 26 EU Artificial Intelligence Act — are you legal? Full 2026 AI compliance checklist
- 30 / 07 / 26 Your ads should be the last thing you fix The repair order that turns 4 fixes into 9
Get Thursday’s issue
Roughly four minutes to read. Nothing is held back for subscribers, so the only thing you get by signing up is it arriving without you remembering to go and look.
One email arrives asking you to confirm. Until you click it, you are not on the list. Unsubscribe link at the bottom of every issue.
What it costs you: an email address, and about four minutes on a Thursday.
Forty-five minutes.
You leave with the plan.
We will map where your leads stall and what it is costing you. If we are not the right fit, we will tell you on the call and send the plan anyway.
What happens on the call
- Where your leads stallWe walk the route from enquiry to close and mark every drop-off.
- What it is costing youWe put a number on the pipeline sitting unworked right now.
- The planWritten up and sent after the call, whether or not we work together.
- Fit, both waysIf we are not the right people for this, we will say so on the call.